About Bella Rouge

Welcome to Bella Rouge, South Africa’s sexiest up-market retailer of adult toys, novelties and erotic apparel. We cater to women and couples who want to improve their sex lives, and explore their sensuality. We pride ourselves on our quality advice, efficient service and professional attitude.

We have selected the best range of products to suit all tastes and budgets, from rabbits, dildos, sexy lingerie, lotions and potions. Our products are 100% tested for quality and satisfaction.

At Bella Rouge you can be confident that you have purchased the very best and safest products from our gorgeous store or through one of our undercover party organizers.

Our beautiful store is located in Fourways, Johannesburg and is the model which all our future stores will be based on. It is light, warm and welcoming, with lots of goodies to entice and excite.

Try on lingerie or fantasy outfits, get lost in our extensive library, taste our delicious flavoured lubes or pick up any of the toys to see how they work.

We accept cash, debit and credit cards.

Jenni Holdsworth

Jenni Holdsworth first experience in the industry was at an Ann Summers party hosted in the UK, when she was just 22 years old. She knew instantly that this industry was for her.

“There is nothing more rewarding, than helping a woman get in touch with her sexuality. It literally changes her life.”